Reigning Telecel Ghana Music Awards (TGMA) Artiste of the Year, King Promise, has pushed back against the idea that his music is driven by awards, insisting that authenticity remains at the heart of his craft.
In an interview on 3Lounge on 3FM, where he appeared alongside Nigerian star Mr Eazi, the singer made it clear that while he appreciates recognition, it does not influence how or when he creates music.
“I’m not making music for awards. I cherish them, but I won’t be pressured into making music,” he said.
The “Terminator” hitmaker explained that his relatively low number of releases during the year under review contributed to his limited presence across award categories. According to him, his collaboration with Mr Eazi, See What We’ve Done, was the only project he officially submitted, earning a nomination in the Afropop Song of the Year category.
He also earned another nomination through his feature on No Issues with Lasmid, which secured a spot in the Best Afrobeat Song of the Year category.
Addressing suggestions that his reduced output might be a calculated move after winning Artiste of the Year, King Promise dismissed the idea, stressing that music should not be forced.
“For me, music can’t be calculated. It has to come from somewhere special. It’s not because I won Artiste of the Year that I have to rush and make music just to win again,” he explained.
Even so, the award-winning singer remains optimistic about what’s ahead. While awards may not be his motivation, he is confident that his upcoming projects will speak for themselves and continue to make an impact.
