The National Road Safety Authority (NRSA) has intensified its nationwide crackdown on unauthorized outdoor advertising, with a new phase of enforcement set to begin across major roads in the Greater Accra Region. This follows a successful operation in the Ayawaso West Municipality earlier this year, where several illegal billboards were dismantled to improve visibility and enhance road safety.
According to a press release issued on Tuesday, July 22, 2025, the NRSA stressed that signs mounted in road medians create significant hazards by obstructing the view of drivers and pedestrians and causing unnecessary distractions. As part of its commitment to engineering safer roads, the Authority is rolling out a new phase of the exercise in collaboration with the respective Municipal Assemblies.
This next stage will focus on key traffic corridors in the capital. These include the N1 Highway, from the Achimota Overhead to the Dzorwulu Fiesta Royale Traffic Light, where numerous signs have been spotted cluttering the medians. The operation will also extend to the Kwame Nkrumah Circle stretch, continuing through Odorkor and ending at the Weija intersection—an area known for heavy traffic and poor visibility due to the dense concentration of billboards.
Another major target is the Spintex Road, where signs between the Action Chapel intersection and the Palace Mall will be removed. This corridor is a fast-developing commercial zone, often plagued by visual pollution from competing billboard companies. Finally, the route from Kawokudi to Achimota has been added to the enforcement list due to similar safety concerns.
The NRSA has issued a final warning to advertising agencies, businesses, and individuals who have installed signs in these locations, urging them to take immediate action. “All advertising companies, their clients, and owners of signs situated in the medians of these stretches are hereby directed to voluntarily remove them with immediate effect,” the statement said.
The Authority made it clear that failure to comply will lead to the forceful removal of the signs. Owners of non-compliant structures will bear the full cost of the removal exercise.
This campaign is part of the NRSA’s broader strategy to eliminate roadside hazards and promote safer travel conditions across the country. “This nationwide exercise is a critical part of our commitment to engineering safer roads for all users. We count on your full cooperation,” the Authority added.
As the campaign enters this new phase, the NRSA is urging all stakeholders to support the initiative and prioritize public safety over commercial interest.
